Premium fatigue – it’s a common complaint among clients who’ve owned whole life or other cash value life insurance policies for a while. When the policies were purchased, they seemed to be the right instrument – they may have protected a young family, built cash value or provided liquidity if needed.
But, as time goes on, people tend to forget a policy’s original intent, or their needs transition to new priorities. Clients can be so far removed from the purchase decision that they no longer see the real value in life insurance – they only see the annual bill and are tired of paying premiums.
Fortunately, there’s a solution that will:
Read the full solution in this case study!
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